Cable Operators

Cox Gets a Little Cultura

6/03/2004 6:43 AM Eastern

Cox Communications Inc. tapped Dallas-based Cultura Advertising as its Hispanic agency of record, the MSO said Thursday.

The MSO said it will work with Cultura to build awareness of and demand for its digital-cable, digital-telephone and high-speed-data services among the Hispanic populations in its key markets, using television, radio, print, direct-marketing and grassroots promotions.

“With our growing product portfolio of culturally relevant cable-television, telephone and Internet services and packages, Cox is well poised to better serve the various segments of the Hispanic population booming in our markets," director of multicultural marketing Cesar Cruz said in a prepared statement.

No. 3 MSO Cox has 6.7 million subscribers in 22 states.