Cox Opens ‘TV Online’ Portal5/16/2011 12:01 AM Eastern
After soft-launching some “TV Everywhere”
services last year, Cox Communications has taken
the wraps off TV Online, its authenticated online-video
site with content from Turner Broadcasting System, HBO
and Cinemax, Epix, Vutopia and Hulu.
Cox’s TV Online site is available
to cable-TV subscribers at
cox.com/tv over any broadband
connection. Customers do not
need to be Cox broadband subscribers.
Cable programming includes
shows from Turner Broadcasting
System’s TBS, TNT, Cartoon
Network (including the Adult
Swim block) and TruTV.
Premium content is available
from HBO’s HBOGo.com
and MAXGo.com, Epix and Vutopia.
The service also provides
episodes of broadcast-network
shows from ABC, NBC and Fox,
through their Hulu joint venture.
Cox selected ThePlatform,
subsidiary, to provide the back-end video management
for TV Online. Cox has used ThePlatform to manage video
on Cox.com since 2008.
According to Cox and ThePlatform, TV Online provides
a unique implementation that allows programming networks
to use their own embedded custom video players on
Cox’s website, while providing Cox subscribers with unified search and discovery.
“TV Online is yet another example of how we are making
our customers’ entertainment and communications
flexible and customizable,” Cox senior vice president of
product marketing David Pugliese said. “Cox customers
can now easily view their favorite programs online, anytime
The cable operator also noted that Cox High-Speed
Internet customers have access for no additional charge to
ESPN3.com, which provides online coverage of up to 3,500
live events every year, including college football and basketball,
major professional leagues and international tennis
Last summer, Cox let customers who subscribe to the
“Movie Pak” service watch movies from Epix and Vutopia
online. In December of last year, Cox began offering online
access to select cable networks, including TBS, TNT
Other cable operators using ThePlatform’s video-publishing
system include Cablevision Systems, Comcast,
Time Warner Cable and Rogers Communications.