Cable Operators

CTAM, MSOs, Panasonic to Plug HDTV

6/25/2004 9:13 AM Eastern

The Cable & Telecommunications Association for Marketing plans to detail an HDTV-marketing agreement between Panasonic Consumer Electronics and several major MSOs at media briefings that will be held at a Time Warner Cable office in Manhattan Tuesday.

MSOs and Panasonic will pool resources on a media buy to market HDTV, and consumers who purchase Panasonic HDTVs will be offered discounts on their cable bills, sources said.

The agreement is similar to a $10 million promotion eight MSOs ran with Samsung Electronics America Inc. in March, but CTAM CEO Char Beales said the Panasonic agreement contains broader elements than the Samsung promotion.

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