Cable Operators

In Demand Leaves Online Footprint

12/10/2004 4:34 AM Eastern

In Demand Networks Friday launched Footprint Variable Print Applications Inc.’s “Custom Online Marketing Program” on its affiliate Web site (affiliate.indemand.com/Affiliate/main.jsp?login=yes).

The pay-per-view and video-on-demand provider’s affiliates can now customize print-ready advertising and marketing materials directly from their desktops. And a shopping-cart feature allows them to order multiple items, calculate printing costs based on volume and provide billing and shipping instructions.

“The tool brings all the benefits of an instant desktop-marketing tool -- namely creating higher-quality marketing materials, both faster and at a lower cost -- to the desktops of our affiliates,” In Demand senior vice president Sergei Kuharsky said in a prepared statement.

October