Fine Living Network To Roll Into Europe, Middle East, Africa3/08/2010 8:04 AM Eastern
Fine Living Network will be making a significant international push on April 1, debuting in more than 60 nations in Europe, Middle East and Africa.
The launches will come through a joint venture between FLN parent Scripps Network Interactive and Chellomedia's U.K.-based Chello Zone, part of Liberty Global Inc.
FLN, which will become the Cooking Channel in the States later this year, gains international distribution by moving into Zone Club, a women's lifestyle network created last November by Chello Zone. At the outset, FLN will bow in 2.6 million homes in the EMEA region.
Officials at the joint venture say that FLN enhances Zone Club's lifestyle offering by targeting five content genres -- home, cuisine, travel, style and well-being. The service will draw on original productions from Scripps Networks, as well as complementary fare from third-party producers.
Chello Zone is the international broadcast division of Chellomedia, which offers a portfolio of 14 channels in the factual and lifestyle genres, including Zone Club's dedicated country-specific feeds in Poland and Hungary. Chello Zone has responsibility for FLN's operations, sales, and distribution across EMEA
FLN's upcoming follows the launch of Food Network to 10 million homes through the joint venture.
"Fine Living Network signifies another exciting development sprung from the partnership between Scripps Networks and Chello Zone," said Greg Moyer, president of Scripps Networks International, in a statement. "This new channel is sure to become the fun, stylish destination for the best in home, food, and fashion television with a broad range of sophisticated programming that viewers are sure to enjoy."
Noted Chello Zone CEO Dermot Shortt: "Fine Living Network is the perfect ‘second act' following the successful launch of Food Network across EMEA only a few months ago. Both services are just beginning their journey to full distribution across the footprint and their destiny as leaders in lifestyle television."