Cable Operators

MSOs Play Broadband Ball with MLB

4/01/2004 7:27 AM Eastern

Comcast Corp., Charter Communications Inc. and Cablevision Systems Corp. will offer new and existing high-speed-data subscribers access to this season's Major League Baseball games through MLB Advanced Media's "All Access Service."

The service allows broadband subscribers to watch live and archived games, plus highlights, of every contest this season. All Access also offers 20-minute game recaps, as well as vintage radio and TV broadcasts of MLB games.

The three MSOs will pay the league a wholesale fee for every MLB.com (mlb.mlb.com) All Access subscriber, MLB said. The package carries with it a $100 retail value.

Cablevision and Charter plan to offer new broadband customers a free season-long subscription to MLB.com All Access, while existing customers at those two MSOs can receive 20% discounts off the retail price. Comcast is working through its own marketing plans, MLB said.

The MSOs will assist in marketing the service, using cross-channel advertising campaigns and online promotion.

"These agreements illustrate the growing importance of multimedia content to broadband users," said George Kliavkoff, senior vice president for business development at MLB Advanced Media, MLB.com and the 30 individual club sites, in a prepared statement.

March