Cable Operators

NBA TV Scores HD Deals

2/21/2005 4:00 PM Eastern

Buckeye CableSystem and Blue Ridge Communications will carry digital sports network NBA TV as part of a multiyear deal that also includes the network’s HD feed.

Terms of the deal were not disclosed, and NBA TV officials would not reveal the number of subscribers the two small MSOs will commit to the National Basketball Association’s 24-hour channel, which now reaches more than 10 million subscribers.

Along with the digital service, Buckeye and Blue Ridge will also carry NBA TV’s full-time HD channel, which is expected to launch sometime in 2006. The network currently offers more than 50 HD NBA telecasts on a part-time basis.

In other NBA TV news, the network’s video-on-demand service ranks No. 2 among all sports content within Comcast Corp. systems behind NFL Network’s on-demand offerings, according to league officials.

Launched last November, NBA TV’s on-demand offering features more than 40 hours of programming per month, including daily highlight shows and its popular “Top 10 Plays of the Day” segment.

September