NBCU's Sandy Telethon Raises Nearly $23M for American Red CrossVolume of Phone, Web Traffic More Than Any Red Cross Benefit Over Last Five Years 11/03/2012 4:20 PM Eastern
NBCUniversal’s "Hurricane Sandy: Coming Together" live, one-hour benefit telethon that aired Friday, Nov. 2, generated nearly $23 million in donations for the American Red Cross.
NBCU and the American Red Cross said a record number of individual donations were received for the not-for-profit relief organization between 8 p.m. and 12 a.m. Eastern on Friday, Nov. 2 -- more website and phone traffic than any Red Cross benefit telethon over the last five years.
The event, hosted by Today anchor Matt Lauer, featured performances by Christina Aguilera (a judge on NBC's The Voice), Mary J. Blige, Jon Bon Jovi, Billy Joel, Joe Perry, Bruce Springsteen and the E Street Band, Sting and Steven Tyler as well as appearances by Kevin Bacon, Jimmy Fallon (NBC's Late Night with Jimmy Fallon), Tina Fey, Whoopi Goldberg, Jon Stewart and NBC News' Brian Williams.
"We are incredibly grateful and humbled by this outpouring of support for those who are suffering as a result of Superstorm Sandy," American Red Cross chief marketing officer Peggy Dyer said in a statement. "Our preliminary results of nearly $23 million raised are an extraordinary example of how the American people pull together in times of disaster. Their generous donations will go directly to those in need, and we urge the public to continue to give. We also thank the dedicated and talented team at NBCUniversal for the millions of people they have helped through this telethon."
The "Hurricane Sandy: Coming Together" special will be available online through the weekend across NBCU digital properties including NBC.com (at nbc.com/hurricane-sandy-coming-together), g4tv.com and nbcnews.com as well as on Comcast’s Xfinity.com/TV and Hulu. Comcast cable markets are also offering the telethon on Xfinity On Demand throughout the weekend, and the program is available on VOD from more than 40 cable, satellite and telco operators including AT&T, Cox Communications, DirecTV, Time Warner Cable and Verizon FiOS.
The benefit telethon was broadcast Nov. 2 from 8-9 p.m. Eastern live from the New York studios of NBC at 30 Rockefeller Plaza, across all NBCU networks including: NBC, Bravo, CNBC, E!, G4, MSNBC, NBC Sports Network, Style, Syfy and USA. Other networks that carried the telecast included HBO, Discovery's Fit & Health and Velocity networks, The Weather Channel and Wealth TV.
Online, NBC-owned TV stations and some affiliate television stations live-streamed the telethon on their websites, along with Comcast's Xfinity.com/TV; Hulu; more than 100 Gannett-owned websites including usatoday.com; and multiple NBCU digital properties, including NBC.com, Fandango, iVillage, g4tv.com, nbcnews.com and weather.com.
In addition, Clear Channel radio stations, along with a number of local radio stations across the Tri-State area, simulcast coverage of the event.