Cable Operators

NCTA Looks To Line Up Diddy For Cable Show

3/09/2012 11:57 AM Eastern

Look for the National Cable & Telecommunications Association to try and line up hip-hop and now cable entrepreneur Sean "Diddy" Combs for a role in its upcoming convention this May (21-23) in Boston, either as a performer or participant, according to sources familiar with those plans.

Sean "Diddy" Combs was in NCTA's D.C. stomping grounds Wednesday night at a Comcast-hosted reception for Revolt, his new African American targeted cable net, one of four minority-owned nets Comcast is adding between now and January 2014 per its NBCU deal commitment with the Federal Communications Commission. Comcast is NCTA's largest member.

With the Cable Show only a couple of months away, look for the invitation to be issued within the next few days, if it has not already been proffered.

If Combs did make the show, he could mix some business with pleasure given that all the major distributors will be in residence and he has put out the call to others to help televise the revolution. He has invited Time Warner Cable, DirecTV, Cablevision and other distributors to "get down with the get down" and carry his Revolt TV.

Combs has said he grew up watching BET , MTV, and HBO and NBC, and indicated he always wanted the chance to add his voice, musical and otherwise, to the mix. NCTA is hoping that mix includes Boston in May.