Cable Operators

Ovation Adds SD, HD Subscribers

12/06/2010 12:01 AM Eastern

SANTA MONICA, CALIF. — Arts network
Ovation has added about 2.5 million
subscribers for its standard-definition
channel in recent months, largely
through Comcast rollouts, and now
has about 3 million subscribers for
the high-definition simulcast channel it
launched in September.

Ovation HD launches have come from
Time Warner Cable in New York and New
Jersey; Comcast in Boston, Philadelphia
and central Pennsylvania; Bright House
Networks in Florida and Alabama; and
Service Electric Cablevision in Pennsylvania,
senior vice president of distribution
Ellen Schned said.

Ovation was launched by Comcast in
Seattle, Boston, Detroit, Minneapolis-St.
Paul, Pittsburgh and other New England
areas, the channel said. The channel’s
total distribution now is 43 million, up
20% from this time a year ago.

Earlier this year, Ovation gained Comcast
launches in Florida; Arizona; California
and Colorado.

Ovation has emphasized partnerships
with local arts organizations,
recently including ones with Charter
Communications in St. Louis supporting
the International Choir Festival;
with Comcast in San Francisco for the
de Young Museum; and with Time Warner
Cable for the Dallas Museum of
Art in Texas and the 92nd Street Y in
New York City.

September