Oxygen, Adelphia Set Deal11/21/2004 7:00 PM Eastern
Women’s-targeted network Oxygen last week secured rare digital-basic distribution deals with several MSOs.
The network, which is currently in 54 million homes, gained nearly 225,000 subscribers in Los Angeles and Miami as part of an expanded-basic agreement with Adelphia Communications Corp., according to Oxygen president and chief operating officer Lisa Gersh Hall.
The network will also add another 65,000 subscribers in the Richmond, Va. DMA as part of a new pact with Comcast Corp. The network also extended its carriage deal with Charter Communications Inc., retaining broad distribution among Charter households, including those in Los Angeles, St. Louis, Atlanta and Dallas/Ft. Worth.
“We are delighted with the announcements,” Hall said. “We’ve developed a strong and important voice for young women over the past four and half years, and our cable partners and distributors see how that voice is developing and the programming is developing.”
One big hole remains in the distaff network’s distribution lineup: Oxygen has yet to reach an agreement with EchoStar Communications Corp. But Hall is confident a Dish Network deal will be reached soon. “We’re the No. 1-requested service by EchoStar customers,” she said.