Quick L.A. Story for nCUBE, Adelphia3/11/2004 7:48 AM Eastern
nCUBE Corp. said it has completed video-on-demand server-integration work and deployment for Adelphia Communications Corp.’s Los Angeles franchise in five weeks time.
nCUBE already serves Time Warner Cable and Charter Communications Inc. in the Los Angeles market, as well as Time Warner Cable’s New York system, giving it two important VOD beachheads in arguably the two largest studio and media centers of the country.
"It’s very important to have a stable platform here," nCUBE president Michael Pohl said of the Los Angeles market, home to studio executives who control the fate of VOD movie product to cable.
Adelphia will use nCUBE's "nABLE" management software and on-demand server for its Adelphia OnDemand service, scheduled to launch initially to digital-cable subscribers in Manhattan Beach, Hermosa Beach, West Hollywood and Beverly Hills, Calif., during the first quarter of 2004.
The programming lineup will include hit movies, library titles and free VOD content such as children's, educational and music fare.
Pohl said the crash deployment also included integration with BigBand Networks Inc. edge devices -- the first time nCUBE has integrated with BigBand. "We’ve each had deployments, just never in the same market before," Pohl added.
Other integration partners included set-top maker Motorola Broadband Communications Sector, Internet Photonics Inc.’s "LightStack" optical Ethernet platforms and Gemstar-TV Guide International Inc.
Adelphia will separate the streaming and storage functions, buying both the "n4x" server and nABLE, which provides VOD-business-management and technical-operations tools, including real-time and historical intelligence reports.
nCUBE added that Adelphia's Los Angeles system has also deployed its advertising-insertion system.