Cable Operators

TWC's Holiday Gifts to Subs: Free Xbox, $150 Best Buy Gift Card

Cable Operator Marketing Promo Runs Through Jan. 5 11/07/2012 10:50 AM Eastern
Time Warner Cable -- looking to drive up Q4 subscriber numbers -- has launched a marketing promotion with Best Buy offering new triple-play customers a reduced monthly rate for one year, a free Xbox 360 game console and $150 Best Buy gift card.
The cable operator’s Holiday Triple Play is available exclusively at participating Best Buy stores through Jan. 5, 2013.
New customers and current single-play subs are eligible for the $150 gift card and a triple-play with TV, Internet and phone at $89.99 or $99.99 per month for 12 months depending on market. They’ll also receive an Xbox 360 4GB console -- which carries a list price of $199.99 -- available for pickup from a Best Buy store or shipped to their home for free with 15 days of TWC service installation.
Subscribers who bite on the Holiday Triple Play offer also can get DVR service free for one year (equipment is extra) plus five premium movie channels -- HBO, Cinemax, Starz, Showtime and The Movie Channel -- free for three months when they sign up for all five premium services. In some areas, recurring bill pay may be required to receive the premium movie channels for free.
In addition, customers who upgrade to TWC’s premium SignatureHome service with Premium View can receive a $500 Best Buy gift card.
"We are thrilled to partner with Time Warner Cable to bring our customers huge holiday savings," Amy College, Best Buy’s vice president of Home Theater and Digital Imaging, said in a statement. "With the right home connection customers can maximize the full potential of their technology and enhance their home entertainment experience."
On Monday, Time Warner Cable reported basic video subscriber losses of 140,000 for the third quarter of 2012 along with 85,000 high-speed Internet net adds, which missed Wall Street analyst expectations.
Customers must register within 30 days of installation (no later than Jan. 30, 2013) to be eligible for the promotional offers, and they must remain active subscribers in good standing and maintain all services for a minimum of 90 days after installation. The Best Buy gift cards will be mailed approximately four to six weeks after the 90-day period.
More info on the offer is available at www.twc.com/HolidayDeal and www.bestbuy.com/twcoffer.

 

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