Cable Operators

WWE Campaign: ‘Think Outside the Ring’

3/08/2004 9:12 AM Eastern

World Wrestling Entertainment Inc. launched a new trade-ad campaign Monday, "Think Outside the Ring."

The campaign is aimed at attracting new advertisers and business partners and strengthening relationships with cable operators and satellite services, WWE said.

Developed by Philadelphia-based ad agency Red Tettemer, Think Outside the Ring looks at the various ways WWE uses its intellectual property and sports-entertainment programming to reach consumers aged 12-34.

The campaign will run through April in Multichannel News, Broadcasting & Cable, Advertising Age, Ad Week, Brand Week, Media Week and Hollywood Reporter.

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