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4 a.m. Wakeup Call for CNBC

11/15/2005 10:19 AM Eastern

The business day is going to get started a little earlier at CNBC.

Starting Dec. 19, the financial-news network is going to roll out what it’s billing as the first live, global daily business-news program.

Tapping resources from CNBC, CNBC Europe and CNBC Asia, the yet-to-be-named, two-hour program will air from 4 a.m.-6 a.m. (EST) and be anchored by hosts in New York (actually, CNBC’s offices in Englewood Cliffs, N.J.), London and Singapore.

“This will not be a rehash of yesterday’s business news, but reflect what’s happening at the moment as part of global economy and trading,” CNBC president Mark Hoffman said in an interview. “This will be for people on the job in Asia and Europe and for those getting ready in the United States.”

The premiere of the worldwide program coincides with CNBC assuming full control of both CNBC Europe and CNBC Asia beginning in January. Per an agreement announced in July, Dow Jones & Co. will transfer its 50% equity interests in CNBC Europe and CNBC Asia, as well as its 25% interest in domestic digital service CNBC World.

The global show will be followed by an expanded four-hour Squawk Box. A new tri-anchor format with Joe Kerner, Becky Quick and the returning Carl Quintanilla will oversee matters until 9 a.m.

In the subsequent hour, Mark Haines will host 9 a.m. live Squawk on the Street from a new set at the New York Stock Exchange. Joining the team is Newsweek senior editor Charles Gasparino.

Squawk Box’s new time is being made “in service to our viewers. Our affluent, highly educated viewers want information early,” Hoffman said, noting that more people are getting a quick start on their days. “There has been a dramatic rise in HUTs [households using televisions] at [6 a.m.] in recent years,” he added.

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