Advertising

A+E Networks Realigns Advertising Sales Unit

New structure takes portfolio-based approach 10/12/2017 11:40 AM Eastern

A+E Networks said it has reorganized its advertising sales division, switching to a full-portfolio approach from one that was arrayed by networks and the demographics they attract.

In the new lineup, Amy Baker, executive vice president of ad sales, will be head of a new client strategy and insights team. The team will interact with client chief marketing officers, brand managers and other decision makers to understand marketers' objectives and create appropriate solutions. Baker had been responsible for networks Lifetime, LMN and FYI.

Senior vice president Brian Joyce will work across all national accounts, focusing on working with media agencies. Joyce had been responsible for A&E, History and Viceland previously.

Related: A+E Networks Unveils New Branding Campaign

David DeSocio, senior vice president, ad sales and partnership marketing, will oversee product development, portfolio sales strategy and ad sales marketing; and Lance Still, senior vice presidednt, branded content, will broaden her role to oversee The Bridge, A+Es content agency, and The Build, the team within the ad sales department that created client solutions connected to A+E content.

Jim Hoffman, executive vice president, program partnerships and strategic initiatives, will oversee A+E’s sales offices in Los Angeles, Chicago and Detroit, and he will continue to oversee production partnerships.

Baker, Joyce, DeSocio, Still and Hoffman report to Peter Olsen, executive vice president, ad sales, at A+E Networks.

“A+E Networks has a powerful portfolio of brands that reaches a variety of audiences at scale,” Olsen said. “We are confident that this new structure and these newly defined roles within our sales team will help us better leverage our audiences and the platforms, programs and brands with whom they connect.”

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