Almost Half Of US Homes Have DVRs: LRGAnd 70% Of All Homes Also Have Netflix or Use VOD 12/06/2013 4:27 PM Eastern
DVR growth is “leveling off” as about 47% of U.S. homes have at least one DVR, up from 40% in 2010 and 23% in 2007, Leichtman Research Group found in a new study that surveyed more than 1,250 homes.
And there are more homes equipped with multi-room DVR capabilities. About 50% of homes with a DVR have the service on more than one set, versus 30% five years ago. Overall, about 23% of U.S. homes have DVR on more than one TV set, compared to 20% last year, and 8% five years ago.
LRG’s survey also found that 70% of homes have a DVR, subscribe to Netflix or use VOD from a cable operator or a telco provider, with 23% of homes using two of the services, and 11% using all three. The mean annual income of the latter group is $96,900, 90% above the mean income of those who use none of those services.
Among other findings:
- 55% of households that subscribe to a multi-channel video service have a DVR – compared to 4% of TV households that do not subscribe to a multi-channel video service;
- 55% of households that subscribe to a multi-channel video service have a DVR – compared to 4% of TV households that do not subscribe to a multi-channel video service
- 62% of digital cable subscribers, and 57% of Telco video subscribers, used on-Demand in the past month
- 29% of Netflix subscribers stream video daily, and 70% weekly – up from 10% daily, and 43% weekly in 2010
On-Demand TV 2013: A Nationwide Study on VOD and DVRs, was LRG’s twelfth annual study on the topic.