Alonzo to Lead Lifetime’s Multicultural Initiatives

7/27/2006 8:28 AM Eastern

Lifetime Television marketing veteran and former National Association for Multi-ethnicity in Communications president Jenny Alonzo has been appointed to the newly created position of senior vice president of multicultural strategies and initiatives for the distaff network.

Alonzo -- who most recently served as Lifetime's senior VP of production, promotion planning and multicultural strategies -- will be charged with coordinating the network's various multicultural initiatives, including recruitment and mentoring, as well as serving as liaison to industry organizations and events, according to Lifetime VP of legal, business affairs and human resources Pat Langer, to whom Alonzo will report.

Alonzo was president of diversity-oriented cable organization NAMIC from 2002-04 and currently serves on its board.

She also sits on the diversity council for Premiere Automotive Group, the luxury division of Ford Motor representing Jaguar, Land Rover, Aston Martin and Volvo.

“Multiculturalism has always been one of my passions, whether it’s mentoring an industry insider or opening a door for someone’s first job, so I jumped at the chance to take on this responsibility full-time,” Alonzo said in a prepared statement.

“Lifetime is a wonderfully nurturing and open environment,” she added. “I’m eager to expand the company’s embracing commitment while using my background to continue shaping diversity throughout the industry, from advocating change behind the cameras, to using my marketing experience to leverage multicultural marketplace opportunities, to helping executives develop programming that fairly represents the full spectrum of culture in America.”