VOD

Amazon Channels Tunes In ‘Heera’

New curated SVOD service focuses on Indian film and TV fare 3/02/2017 9:00 AM Eastern Last updated at 3/02/2017 9:30 AM

Amazon Channels has launched Heera, a curated SVOD service featuring movies, serialized shows and content for kids in Hindi, Telugu, Tamil, Marathi and Bengali.

Amazon Channels is selling Heera for $4.99 per month (following a seven-day free trial) to Amazon Prime subscribers. The new offering focused on Indian film and TV content is launching with “several hundred titles,” the company said.

Amazon Channels said Heera will provide a library of classic and new titles, including Bollywood titles such as Sultan (starring Salman Khan), Kapoor and Sons (with Sidharth Malhotra and Alia Bhatt), and Fan (starring Shah Rukh Khan), as well as regional hits that include Kabali (2016’s top Tamil movie), Marathi classic Mee Shivajiraje Bhosale Boltoy, and Telugu’s Eega.

Heera is the second curated SVOD service from Amazon Channels, following the recent debut of Anime Strike, which also fetches $4.99 per month.

RELATED: Amazon Channels Launches Anime-Focused SVOD Service

Amazon Channels, launched in December 2015, offers over 100 SVOD channels, with HBO and Cinemax among the recent additions.

Amazon does not disclose how many consumers subscribe to Amazon Prime, but Jan Dawson, founder and chief analyst at Jackdaw Research, estimates that to be in the neighborhood of 70 million.

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