American Eagle, MTV Hit the Road5/25/2004 7:14 AM Eastern
American Eagle Outfitters Inc. and MTV: Music Television announced a multiplatform sponsorship Tuesday based on the network’s Road Rules 13.
The 13th season of the MTV reality show marks the third year in which American Eagle is the series’ official clothing sponsor and wardrobe provider.
MTV and American Eagle are running a sweepstakes from June 4-25, "Road Rules 13: Summer Tour in Chile Sweepstakes presented by American Eagle Outfitters."
The winner and one friend will embark on a Road Rules-style adventure in Chile and receive a $1,000 American Eagle wardrobe to wear on the excursion, similar to the clothing worn by cast members.
Entrants can register online (www.ae.com).