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Animal Planet Loves a Parade

10/12/2004 9:46 AM Eastern

Animal Planet launched “The Animal Planet Macy’s Thanksgiving Day Parade Sweepstakes” Tuesday, and it will run through Nov. 6.

The grand-prize winner gets four round-trip airfare tickets to New York, four VIP tickets to the Thanksgiving Day Parade, five days’ and four nights’ deluxe accommodations, photos with Crocodile Hunter Steve Irwin and dinner with heroes from the network’s Animal Precinct and Animal Cops.

Promotion for the sweepstakes includes on-air 30-second spots, an electronic-mail campaign to select viewers and additional online advertising.

Viewers can register online (animal.discovery.com).

“Animal Planet is about connecting people with animals, and now, we are giving viewers a chance to connect with some of the heroes on Animal Planet and the opportunity to be a part of a great American holiday tradition,” executive vice president and general manager Maureen Smith said in a prepared statement.

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