AQHA to Sponsor HorseTV Block3/06/2006 2:30 AM Eastern
The American Quarter Horse Association will be the charter sponsor of an exclusive programming block on The HorseTV Channel.
The weekly block, “AQHA’S Best of the West,” will be anchored by 26 competitive events produced by the network.
In addition, the AQHA and HorseTV will implement a number of co-marketing initiatives, and the two parties are co-developing children’s horsemanship and entertainment programming.
Finally, the AQHA has designated HorseTV as “the official television destination for American Quarter Horse competition.”