AZN Calls an NBA Timeout3/13/2006 9:14 AM Eastern
AZN Television is teaming up with NBA Entertainment on original co-production NBA Timeout, which will bow on the Asian-American-aimed service March 19.
Originally titled Hoop Guys, NBA Timeout, hosted by Angela Tsai, will highlight the diversity of the league and its fans by presenting highlights, player profiles and conversations with the Asian-American community about their passion for basketball.
Comcast Corp.-owned AZN will bow a new episode each Sunday at 9 p.m. (EST) and reair the show Mondays at 1 a.m. and 9:30 p.m. and Tuesdays at 12:30 a.m.
AZN and NBA Entertainment entered into a partnership to provide National Basketball Association-related programming for Asian Americans that included the rights to air documentary series Yao in the NBA on the service.