Baier's 'Special Report' Wins Time Slot for 50th Consecutive MonthFox News Channel Easily Tops Cable News Sector in February 2/26/2013 11:59 AM Eastern
Fox News Channel’s Bret Baier has reached a Nielsen milestone, extending his show’s victory skein in its time slot to 50 consecutive months.
For the month of February, Special Report with Bret Baier averaged 1.97 million viewers in the 6 p.m. hour, according to Nielsen data. That delivery marks the 50th straight month Baier’s program, which ranks third among all cable news shows, has won the timeslot since he took over for Brit Hume in January 2009. Baier, who co-anchored Fox News’s election coverage with Megyn Kelly, averaged 321,000 viewers in February among adults 25 to 54, the so-called news demo.
Special Report with Bret Baier ranked third among cable news programs in February behind The O’Reilly Factor (2.86 million) and The Five (2.02 million). FNC had the top 13 genre shows in February. Baier’s program ranked fifth among the 25-to-54 set in February.
In primetime, FNC again ruled the cable news roost with 1.79 million viewers on average, compared with 800,000 for MSNBC and 660,000 for CNN. The three networks sustained declines – February 2012 deliveries were boosted by coverage of Republican primaries and the death of Whitney Houston – of 7%, 4% and 19%, respectively.