‘Ben’ Movie Sets Cartoon Network Ratings Record

By R. Thomas Umstead
published

Cartoon Network’s Nov. 21 original live-action movie Ben 10: Race Against Time drew a network record 3.9 million viewers.

The 90-minute movie, based on Cartoon Network’s action-adventure series Ben 10 about a young boy who can turn into 10 different, powerful aliens with a flick of a special wristwatch, also posted drew record viewers among boys 2-11 (1.6 million) and tied a 2001 Dragon Ball Z telecast for most watched show among boys 6-11 (1.2 million).

The movie also helped Cartoon Network to its most watched day ever in total day delivery with kids 6-11 (785,000), kids 2-11 (1,101,000), boys 6-11 (615,000) and boys 2-11 (840,000).

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.