BET’s ‘Hip-Hop Awards’ Pops On Social Media

By R. Thomas Umstead
published

BET’s telecast of its 2017 Hip-Hop Awards turned up a lot of social media noise last night, according to Nielsen.

The special generated 5.8 million social media interactions from 2.5 million unique Twitter and Facebook accounts, according to Nielsen’s Daily Top Five report.

NBC’s This Is Us finished a distant second with 288,000 interactions, followed by USA’s WWE SmackDown!, CW’s The Flash and FX’s American Horror Story:Cult, said Nielsen.

On the live sports front, BeIN Sports’ coverage of the Trinidad and Tobago-United States FIFA World Cup 2018 Qualifying soccer match drew 1.7 million social media interactions to top all events. The US team lost that game, officially eliminating them from 2018 World Cup competition.

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.