BET's 'The Game' Tackles 7.7 Million Viewers1/12/2011 12:55 PM Eastern
BET scored a major ratings victory last night with the premiere of scripted series The Game, which drew 7.7 million viewers -- the network's biggest audience for a scripted series debut.
The African-American targeted network produced the fourth season of The Game - which follows the lives and relationships of players on a fictional pro-football team - after the CW cancelled the show after three seasons.
BET last night also drew 4.4 million viewers for the debut of a second scripted show, Let's Stay Together. The series, which takes a look at the relationship challenges of five young, aspirational African-Americans, was produced by actress/singer Queen Latifah's production company, Flavor Unit Entertainment.