Big Film Deal for Hallmark, WB

6/05/2006 8:23 AM Eastern

Hallmark Channel marched its way to an expansive theatrical-acquisition deal with Warner Bros. Domestic Cable Distribution.

The multiyear agreement, terms of which were not disclosed, encompasses 39 feature films, highlighted by the U.S. television premiere of March of the Penguins.

March of the Penguins -- the Academy Award-winning documentary that chronicles the innate life-affirming journey of the Emperor Penguin across Antarctica -- will make its debut on Hallmark sometime during the upcoming holiday season, according to network officials.

The deal, the network’s largest with Warner Bros., also gives Hallmark the rights to ancient-world action picture Troy, Miss Congeniality, The In-Laws, Kangaroo Jack, Phantom of the Opera, The Bridges of Madison County, City Slickers, Little Giants, Willy Wonka & the Chocolate Factory, Felicity: An American Girl Adventure and Samantha: An American Girl Holiday.

“This movie package is the next major step for us as we continue to offer an unparalleled viewing destination that appeals to the contemporary family, and it is a key element in our goal to become the most-watched cable network,” Hallmark Channel senior vice president of acquisitions and programming Scott Anderson said in a prepared statement.

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