Bilingual Kids’ Net Set for Sept. Launch5/08/2006 10:02 AM Eastern
A host of distribution and content players joined forces on a new network featuring bilingual content for all children.
Content creators Scholastic Entertainment, NBC Universal, Corus Entertainment Inc. and Classic Media/Big Idea are teaming up with distributors ION Media Networks, NBC and Telemundo Network Group on what they called a "Smart Place for Kids."
The companies said they “will combine content and distribution assets to create an unparalleled multiplatform children's network powered by ION's national footprint of 60 broadcast stations; the NBC and Telemundo broadcast networks; the market-leading education, literacy and creative franchise of Scholastic; as well as the combined content libraries and production capabilities of Classic Media/Big Idea, Corus Entertainment's subsidiary Nelvana and NBC Universal.”
The new service is scheduled to launch the first Saturday in September.