Bloomberg Viewers Have Bucks9/13/2004 6:25 AM Eastern
Bloomberg Television was once again named the network of the wealthy.
For the second consecutive year, the annual Mendelsohn Affluent Survey found that the network’s viewers had the highest median household income, the highest median total assets and the highest median total investments of any cable network measured.
The survey also found that Bloomberg’s audience includes the highest concentration of chief officers (president, CEO or chief operating officer), of viewers with total median assets of $1 million or more and of viewers with a principal residence worth $1 million or more.
The network’s median household income topped the Mendelsohn list at $120,161.