BSkyB Pumps More Cash into RokuFollow-On $1.9 Million Stake Pushes Investment to $11.9 Million 5/09/2013 5:44 AM Eastern
BSkyB has plunked another $1.9 million into Roku, an infusion that follows an original $10 million investment by the U.K.-based satellite TV company last July that was part of a larger $45 million round led by News Corp.
BSkyB said the latest investment “is to provide financing for Roku’s operations and activities.”
Roku’s has sold more than 5 million streaming video players in the U.S., but has not disclosed how many devices it has sold in its international markets of Canada, the U.K., and Ireland.
Roku also made some content moves this week, announcing Wednesday that it has added PBS and PBS Kids “channels” to its platform. Those channels will give Roku's U.S.-based users the ability to stream in their local PBS station and access a menu of titles on demand, including NOVA, American Experience, Frontline, Nature, Antiques Roadshow, Curious George, and The Cat in the Hat Knows a Lot About That.
Roku is offering the U.S.-centric PBS apps on its Roku 3, Roku 2, Roku LT and new Roku HD players and the Roku Streaming Stick.
Roku’s platform currently supports about 750 channels, including one that lets authenticated Time Warner Cable customers access VoD and up to 300 live, linear TV channels.