Cable Show 2013: BYUtv Gets Wider Rollout on Bright HouseUniversity-Affiliated Service Now Available on Op's Systems in 5 States 6/10/2013 7:03 AM Eastern
WASHINGTON — BYUtv, the only nationwide university-affiliated television network, said its roster will now be available to all Bright House Networks markets on the digital basic tier in both HD and SD across five states: Alabama, California, Florida, Indiana and Michigan.
The agreement expands BYUtv’s previous national audience of more than 51 million households by 2 million more, and responds to increasing viewer demand for family-oriented content, the programmer said.
In addition to the Bright House subscribers in Bakersfield, Calif., who have been watching BYUtv since 2008, the network is now available in Birmingham, Elmore and Eufaula, Ala; Indianapolis, Ind.; Livonia, Mich. and multiple surrounding counties of and near Orlando and Tampa, Fla.
“Based on significant market research, we know that there’s an underserved national audience hungry for intelligent and entertaining content that families can watch together,” Derek Marquis, managing director of BYUtv, said. “We’re committed to producing a wide range of entertaining, nuanced and thought-provoking programs that allow viewers to journey through the complex world in which we live. We are delighted that we can now offer our complete line-up to the entire Bright House market.”
BYUtv has been adding to its original programming stable, including new scripted series Granite Flats, a Cold War suspense drama set in 1962. Other BYUtv original programs include contemporary music programs The Song That Changed My Life and Audio Files. BYUtv’s original series American Ride is entering its fifth season, and the channel airs more than 200 live events and sports-related programs per year.