Cable Show 2013: TV One Sets New Series Premiere on VODR&B Divas to Bow On Format Three Days Before Linear Debut 6/10/2013 7:13 AM Eastern
TV One will debut the first episode of its new series R&B Divas L.A. via video-on-demand three days before its July 10 premiere on the network.
The series, a spinoff of the network’s series R&B Divas Atlanta, will debut on VOD July 7, the first time the network has debuted an original series before its linear network premiere, said network officials. The Los Angeles series centers on West Coast music stars Kelly Price, Chante Moore, Dawn Robinson, Lil’ Mo, Claudette Ortiz and Michel’le.
“The R&B Divas franchise has sustained heated buzz and anticipation among our viewers and we are delighted to offer them the L.A. series premiere early, via the VOD service,” Maureen Guthman, senior vice president of program strategy and acquisitions for the network, said.
TV One will promote the network’s premiere during a series of R&B Divas-based specials including the June 12 R&B Divas Atlanta season-two finale, as well as a two-part R&B Divas Atlanta season-two reunion.