Social Media

Canvs Adds Emotion Data From Facebook, YouTube

Gives networks a better sense of audience reaction to content, promos 9/22/2016 9:00 AM Eastern

Canvs, which measures emotional reactions online to content, says it is adding data from Facebook and YouTube to the material from Twitter is uses in its analyses.

 

RELATED: Canvs Banks $5.6M ‘A’ Round

 

TV networks use information from Canvs to guide their programming and marketing strategies. Other customers including marketers, agencies, studios, multi-channel-networks and publishers.

 

Canvs says studies show that emotional reactions are a good indicator of brand recognition, TV tune-in an intent to purchase.

 

Read more at B&C.

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