Canvs Adds Emotion Data From Facebook, YouTubeGives networks a better sense of audience reaction to content, promos 9/22/2016 9:00 AM Eastern
Canvs, which measures emotional reactions online to content, says it is adding data from Facebook and YouTube to the material from Twitter is uses in its analyses.
TV networks use information from Canvs to guide their programming and marketing strategies. Other customers including marketers, agencies, studios, multi-channel-networks and publishers.
Canvs says studies show that emotional reactions are a good indicator of brand recognition, TV tune-in an intent to purchase.