Celebrity Cruises Into AMC Sponsorship5/10/2006 8:16 AM Eastern
Celebrity Cruises Inc. will sponsor AMC’s “Date Night” programming block Monday, May 15.
The weekly block “offers viewers a movie where, between the feature film and commercials, viewers witness fellow movie-lovers seek true love by speed-dating other film fanatics, with the hope of finding their perfect movie match,” the network said.
The Date Night film for May 15 will be It Could Happen to You, starring Nicholas Cage, Bridget Fonda and Rosie Perez.
Celebrity cruise ship Millennium served as the setting for all of the evening’s wraps, giving the company integrated interstitials highlighting the ship’s interior and exterior during the speed-dating customized vignettes.
Also as part of the sponsorship agreement between the two parties, Celebrity will receive tagged tune-ins, billboards and online presence on AMC’s Web site (www.amctv.com).