CMT Shops at Wal-Mart

3/04/2005 8:33 AM Eastern

Country Music Television is teaming up with Wal-Mart Stores Inc., the two parties announced Friday.

The cable network and the retailer will combine their efforts to promote music and other entertainment products across multiple platforms.

Wal-Mart will hold in-store promotions, while CMT will support the effort with on-air spots. In addition, their respective Web sites ( and will mention the collaboration.

The two companies said they are exploring opportunities to expand the promotional program to other MTV Networks services.

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