This Is CNN … in India10/27/2005 6:29 AM Eastern
Turner International and Global Broadcast News will launch a co-branded, 24-hour, English-language general-news channel in India, the two companies said Thursday.
The new network -- formerly known as India Broadcast News and now co-branded as CNN-IBN -- will have access to Cable News Network’s live breaking news and feature programs.
“This service will complement CNN International’s global news offering and marks another milestone in CNN's efforts to move closer to its audience though local partnerships,” CNN International managing director Chris Cramer said in a prepared statement. “The coupling of CNN's global resources and GBN’s local expertise will take news broadcasting in India to a whole new level.”
Indian journalist Rajdeep Sardesai added, “With nationwide newsgathering capabilities, superior journalistic talent and a passion for news, the new service will endeavor to get the news first and direct from the ground. In a fast-globalizing India, access to CNN's global news network will add immense value for our audiences.”