CNN Partners With BuzzFeed for YouTube ChannelSocial News Site to Use CNN Footage to Create Mash-Up Videos for Millennial Audience 5/28/2013 7:07 AM Eastern
CNN and BuzzFeed are partnering to launch a news video channel for millennials on YouTube, the social news site announced on Tuesday.
Under the agreement, BuzzFeed will use CNN's current and archival video footage to create mash-up news videos tailored for the social Web to appear on both the "CNN BuzzFeed" channel and CNN.com. The two organizations will also partner on list posts to be published on CNN.com starting Tuesday.
"By pairing the journalistic strength and reach of the CNN brand with BuzzFeed's unique editorial approach and young audience, our partnership will enable both organizations to engage new audiences," said KC Estenson, senior vice president, CNN Digital. "It's the perfect modern day media collaboration."
The CNN partnership is part of a larger expansion initiative for BuzzFeed's video operations, including plans to build a social video studio in Los Angeles to create news and entertainment video content exclusively for YouTube.