Comcast, NBCU Play Ball With 49ers, Levi’s Stadium

Ten-Year Deal Spans Video, Voice And Broadband Services, As Well As 49ers-Related Programming 1/23/2014 10:01 AM Eastern

Comcast and NBCUniversal have struck a 10-year partnership with the San Francisco 49ers and its shiny new home, Levi’s Stadium, that includes 49ers-related programming and hooking up the venue with video and voice services, high-speed Ethernet connections,  and free WiFi.

The 49ers are set to play their first season at the new $1.2 billion, multi-purpose facility in 2014. Levi’s Stadium, set to host Super Bowl L in 2016 and based in the Silicon Valley, will be a 68,500-seat open-air stadium that will showcase a “ticketless, cashless infrastructure,” IPTV services, and HD video boards measuring over 13,000 square feet.

Financial terms were not disclosed, but as part of the partnership, Comcast Business will provide fiber-based Ethernet Internet access (via dual 10 Gbps connections) and video capabilities throughout the Levi’s Stadium, sponsorship of free WiFi for fans and visitors, and cloud-based voice and unified communications services for employees at the stadium and at the team’s corporate offices. Additionally, Comcast SportsNet Bay Area is on tap to build a new, state-of-the-art 1,000 square foot TV studio – CSN Bay Area Studios at Levi’s Stadium – for gameday broadcasts and other 49ers-related programming on CSN Bay Area and NBC Bay Area, the companies said.

Comcast SportsNet Bay Area is committed to air more than 400 hours of 49ers-related programming each year, including shows such as 49ers Pregame Live, 49ers Postgame Live, and 49ers Press Conference Live.

Comcast, the cable operator, will provide the in-house video feed to all TV monitors at the stadium, and install interactive Xfinity-branded kiosks that let consumers sample Comcast products. Comcast will also build its eye-catching Xfinity Couch in two stadium locations.

Supporting major sports venues and pro sports teams has increasingly become part of the Comcast playbook. The operator and its business services division have also locked in services-related deals with the Denver Broncos, the Washington Nationals, the Boston Celtics, Philadelphia Phillies, and Boston Red Sox.