Ratings

comScore Swings to Profit in Q4

Set to Introduce Total Home Panel Measurement Product 2/17/2016 7:45 AM Eastern

comScore, which completed its acquisition of Rentrak in January, swung to a profit in the fourth quarter.

 

Net income was $4.4 million, or 11 cents a share, in the quarter, compared to a $2.7 million loss a year ago.

 

Revenue rose 10% to $97.7 million. U.S. Revenue was up 11.5% to $71 million.

 

The combination with Rentrak should make comScore a more formidable competitor to Nielsen in the media audience measurement business. The company said it plans to move quickly rolling out new products that combine comScore’s web measurement products with Rentrak’s set-top box-based TV ratings.

 

Read more at B&C.

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