Court TV, Lysol Want Your Kids’ Fingerprints5/12/2004 7:52 AM Eastern
Court TV cut a deal with the manufacturer of Lysol-brand products to conduct a digital-fingerprinting tour that will make stops at 1,440 The Kroger Co.-owned stores nationwide, including Kroger, Dillons, King Soopers, Fry’s, Smith’s and City Market outlets.
Running from June 5 through the end of September, the tour will allow parents and guardians to obtain free digital fingerprints for their children.
The agreement with Lysol manufacturer Reckitt Benckiser plc will see nine Court TV and Lysol co-branded vans stop by 90 Kroger-owned stores weekly.
The network said it will run national and local promotional spots to raise awareness of the tour.