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CTAM Touts Olympics in HD

6/04/2004 3:36 AM Eastern

The Cable & Telecommunications Association for Marketing said its retail committee will begin running commercials touting Olympic Games programming in HDTV this Saturday.

The spots, which will run on NBC during the network’s coverage of the Belmont Stakes Saturday, will continue running on NBC until the Olympics begin in August.

CTAM officials declined to discuss the value of the media buy or how many spots will run.

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