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DaimlerChrysler to Drive ‘CNN25’ Promo

7/25/2005 1:10 AM Eastern

Turner Network Sales and DaimlerChrysler are teaming up on a promotion tied to Cable News Network’s 25th anniversary.

As part of the “CNN25: Your Keys to Driving Auto Sales” promotion, customers who test-drive dealer-selected Chrysler, Jeep or Dodge vehicles will receive a CNN25 commemorative DVD, while buyers will receive a DVD-go-anywhere kit.

“This is a unique opportunity for our affiliates to gain exposure on a local level through the national promotion with DaimlerChrysler’s sponsorship and celebration of CNN’s 25th anniversary,” TNS vice president of strategic marketing Jennifer Mirgorod said in a prepared statement.

“The value to both our affiliates and DaimlerChrysler, while also driving consumers into local dealerships, is monumental,” she added.

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