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Daly Upped at ESPN

5/04/2004 4:04 AM Eastern

ESPN has promoted Lee Ann Daly to executive vice president, marketing, from senior VP, marketing.

She will continue to oversee the development, direction and implementation of all branding, creative services and marketing for ESPN’s media businesses, encompassing television, print, radio, the Internet and all outdoor advertising.

Daly is also responsible for the company’s synergy efforts, which were recently expanded to include project management for ESPN-branded business activities supported by The Walt Disney Co., including the ESPN Zones.

She has been with ESPN since 1997.

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