DirecTV, Buffalo Wild Wings Expand Programming MenuNew Deal With DBS Leader's Commercial Sales Unit Provides Lineup Consistency Across Restaurant Chain 5/29/2013 1:37 PM Eastern
Buffalo Wild Wings has expanded its partnership with DirecTV and will now present a uniform programming menu across its outlets in North America.
Through a new deal with the DBS provider, the sports bar will now offer the same group of national sports networks and out-of-market packages in all 920 of its locations in the U.S. and Canada.
Financial terms were not disclosed.
Whereas some of the restaurants only offered select services, all Buffalo Wild Wings outlets will now be home to NFL Sunday Ticket, NBA League Pass, ESPN Game Plan, ESPN Full Court, Tennis Channel HD, Golf Channel HD, MLS Direct Kick, MLB Extra Innings, NHL Center Ice, Fox Soccer Channel HD, Fox Soccer Plus, Fox Sports Net HD, Big Ten Network HD and Universal Sports Network.
“As the leading television provider of sports coverage, we understand the importance sports play in customers’ restaurant and bar experiences, so we are thrilled to expand our relationship with Buffalo Wild Wings,” said Doug Eichler, vice president, commercial sales, at DirecTV, in announcing the agreement. “Whether it’s a hat trick, three-point shot, penalty kick, knockout, home run or touchdown, DirecTV and Buffalo Wild Wings have guests covered at every angle during all sporting events and we are proud to provide DirecTV’s entire lineup of sports packaging to its loyal fans.”