Discovery U.S. Hispanic Names Badillo Director Of Programming, Acquisitions7/21/2011 11:18 AM Eastern
Discovery U.S. Hispanic has named Maria Badillo director of programming and acquisitions for the company's Spanish-language networks.
In this role, Badillo will oversee the development of the networks' programming strategy, while managing the evaluation, acquisition and scheduling of all content. She will report to Eileen Piñeiro, director of content, Discovery U.S. Hispanic.
"Maria is an extremely valuable member of our team who has a keen eye for selecting and drawing out the best resources for growing the business. This and her extensive industry background and leading edge experience with the latest technologies make her the ideal candidate for this position," said Piñeiro.
Badillo was most recently Discovery Networks Latin America/U.S. Hispanic's branded entertainment producer, where she led the development of entertainment concepts and programs, as well as managing the branded entertainment solutions team.