Disney Jr.’s `Sofia The First’ To Air Daily

By R. Thomas Umstead
published

Disney Junior will air its pre-school-targeted animated series Sofia the First on a daily basis beginning June 10.

The weekly series, the most watched show among kids 2 to 5, will begin airing weekdays at 9:30 a.m. ET/PT and weekends at 8:30 a.m. ET/PT on Disney Channel and weeknights at 7:00 p.m. and weekends 5:30 p.m. on Disney Junior starting June 10, said network officials. New episodes of Sofia the First as well as Disney Junior hit series Jake and the Never Land Pirates will alternate with Friday premieres beginning June 14  on both Disney Channel (9:00 a.m. ET/PT) and Disney Junior (5:00 p.m. ET/PT). 

In addition, authenticated pay TV subscribers can watch the shows a week in advance on WATCHDisneyJunior.com and via the WATCH Disney Junior apps for iPad, iPhone and iPod touch. 

Disney will also launch a Sofia the First product line at major retailers nationwide which will include apparel, home décor and toys, said network officials.  

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.