Disney Junior Appisode App LaunchesCombines Interactive Features with Full Episodes of Some Network Shows 4/11/2013 5:42 PM Eastern
Disney Junior has expanded its app offering with a new Disney Junior Appisodes app for iPad, iPhone and iPod Touch.
The app, which went live on April 11, was developed by the Disney/ABC Television Group's Digital Media team. It features a variety of activities and interactive features embedded into episodes of some Disney Junior shows.
At launch, the new Mickey Mouse Clubhouse - Mickey and Donald Have a Farm Appisode and the Jake and the Never Land Pirates Appisode were available for $4.99. Users also get a free download of the original Mickey Mouse Clubhouse Road Rally Appisode launched last year.
In the future, popular episodes of top rated shows Doc McStuffins, Sofia the First and more Jake and the Never Land Pirates will also be available for download as appisodes.
"The Mickey Mouse Clubhouse appisode has been successful because it's a natural extension of what kids are already doing in their daily lives," said Lauren DeVillier, vice president of digital media for Disney Channels Worldwide, in a statement. "Over 70% of households with kids have app-enabled devices in their homes. Touching, tapping and swiping are second nature to them. We are allowing kids to move the narrative of their favorite show forward by interacting with the characters, giving them the opportunity to take an active role in the story. Being able to do that with one of their favorite TV shows is really exciting for them. And from a content perspective, it gives our shows a whole new life on another platform."