Disney Junior Renews 'Sofia the First' for Second SeasonAnimated Series Tops Kids 2-5 Demo 3/05/2013 4:25 PM Eastern
Sofia the First airs during Disney Junior, the daily programming block for preschoolers and parents on Disney Channel, and its 24-hour channel. The show, produced by Disney Television Animation, tops cable programming in the kids, girls and boys 2-to-5 demos.
"We are so proud of the strong connection our young viewers and their parents have forged with Sofia," said Kanter. "While she and her family live in a magical make-believe world, the storytelling and relatable everyday themes have struck a chord with our audience and has created demand not only for more stories, but to extend the Sofia the First experience beyond the screen."