Disney’s `Music Awards’ Draws 3.2 Million Viewers

By R. Thomas Umstead
published

Disney Channel’s Radio Disney Music Awards telecast struck a chord with viewers, drawing 3.2 million viewers, the network announced Tuesday.

The event, which Disney Channel aired for the first time, was the most watched primetime telecast in April across several major kids-targeted demographics – kids 2-11, Kids 6-11, Kids 6-14 Tweens 9-14 and Teens 12-17, said network officials.

The telecast featured musical performances by Austin Mahone, Becky G, Zendaya, R5, Fifth Harmony, Ariana Grande and Zendaya (pictured.)

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.